Why Loganair Is Unhappy With easyJet’s New Southampton-Glasgow Route

Loganair has hit once more at easyJet, following the announcement of the Luton-headquartered funds operator’s plans to compete with the Scottish airline on a UK house corridor. As of November this yr, Loganair’s flights between Glasgow and Southampton will face rivals from two easyJet rotations per week.

Points regarding long-term viability

Merely yesterday, Simple Flying reported on easyJet‘s plans to launch twice-weekly flights between Glasgow Airport (GLA) and Southampton Airport (SOU) this November, as part of a wider winter group enlargement drive. It’s a route that Loganair in the meanwhile has a monopoly on, working as many as 4 rotations a day.


Whereas airways relish rivals, Loganair CEO Jonathan Hinkles took to LinkedIn last week to share certain points about this switch. Looking at 4 totally different UK house routes, he well-known that, recently, easyJet “has started up rivals on each of these routes, after which quickly pulled off as soon as extra.” Whereas this underlines Loganair’s established presence on such corridors, it moreover poses certain challenges.

Image: Liner/Shutterstock

Hinkles worries that, on the occasions when every easyJet and Loganair flights are serving the Glasgow-Southampton route (Thursdays and Saturdays, on this case), demand gained’t be ample to take care of every firms. This may occasionally more and more have the potential to affect the Scottish supplier’s long-term viability on the corridor, with Hinkles together with:

“We fly all these routes all by means of all the yr, however we’ve got to make a income on busy summer time season Thursdays to ensure the service stays on the market on quieter wintry Tuesdays.”

Lower fares vs additional frequent flights

Regarding this UK house corridor, Loganair undoubtedly has the upper hand in the case of frequency. However, easyJet will look to leverage its lower fares to gasoline demand for its a lot much less frequent flights. As an example, the Southern Every day Echo notes that an early-November spherical journey on the route has a base fare of spherical £100 ($123.77). Within the meantime, easyJet’s base fare is nearer to £64 ($79.21).

Image: Adam Loader/Shutterstock

Actually, it’s worth noting that Loganair passengers get additional for his or her money, resembling free checked baggage. Nonetheless, for passengers touring with minimal baggage, easyJet’s lower fares may be arduous to resist, even with a far lower service frequency. In response to the Southern Every day Echo, the Luton-headquartered low-cost supplier supplied the following response to Hinkles’ suggestions:

“We focus our efforts on sustaining and rising routes which present hottest with prospects, specializing in offering routes with the perfect demand. (…) We’re always reviewing the prospect to operate new routes the place we see there’s demand and may present aggressive fares which, along with providing bigger different, we think about is good for buyers.”

A present milestone

Apart from its Glasgow route, Loganair’s presence at Southampton Airport moreover comprises flights to Aberdeen, Edinburgh, Newcastle, and Stornoway. Closing week, it celebrated a selected milestone regarding its operations out of Southampton, by awarding a free flight to its 350,000th purchaser on the airport. It ought to undoubtedly hope that this amount continues to develop, even inside the face of low-cost rivals.

Sources: Loganair, Southern Every day Echo

  • Easyjet

    An aircraft of British low-cost airline Easyjet is seen on the tarmac at Schoenefeld airport in Schoenefeld, near Berlin, on August 24, 2020. (Image by John MACDOUGALL / AFP) (Image by JOHN MACDOUGALL/AFP by means of Getty Images)

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